Many companies are starting to focus on diversity and inclusion in reaction to social media pressure and changing demographics to address customer needs. But diversity and inclusion should not be just a tool to increase the corporate bottom line or be a knee-jerk reaction to social media and public pressure—it should be a good faith effort to benefit the communities the organization serves. This could manifest in the staffing of the organization. The Association of Environmental Health Academic Programs, for example, found that employing local health experts who reflect the communities they serve led to more effective and sustainable health outcomes for the community.